Creativity & Event Advertising Banners

CREATIVITY & EVENT ADVERTISING BANNERS

In the field of OOH (Out-Of-Home advertising), creativity plays a crucial role. This is especially true when it comes to spectacular outdoor advertising, as is the case with event advertising banners. Whether it is through an original visual, a funny or shocking text, or additional atypical elements, creativity allows a brand to stand out, to be more visible and memorable. On a medium such as advertising banners, it is essential to take this factor into account in order to capture the public’s attention in an optimal way.

Large-format advertising banner for Deezer in Paris France

What are advertising banners?

The event banner is an outdoor advertising medium used mainly for brand communication during building renovations. It is usually made of strong PVC, stretched over a metal frame to form a flat, visible surface. Event canvases come in spectacular sizes, allowing visibility from several metres away and providing an unparalleled creative space.

The main purpose of advertising banners is to attract the attention of a large audience. It is often placed in strategic locations such as busy streets within cities or on the outskirts: urbanised transit areas. Its usefulness lies in its capacity to promote a brand, a product or a specific event, creating a strong visual impact and generating increased awareness.

Creativity as a lever for standing out

In a competitive environment, it is essential to stand out from the crowd in order to attract attention. Event-based advertising banners offer an excellent opportunity to do so. Creativity can be used to design unique visuals, powerful messages and visual elements that evoke emotions in the audience.

In a competitive environment, the use of creativity in canvas results in distorted or oversized visuals that immediately catch the eye. Indeed, the addition of 3D elements can create a striking and surprising visual effect for the audience, highlighting one or more important elements. The use of backlighting can also give the canvas an even more attractive and captivating appearance, especially when used intelligently and logically in the campaign. Event-based advertising banners offer an excellent opportunity to do so. Creativity can be used to design unique visuals, powerful messages and visual elements that evoke emotions in the audience.

In terms of content, text and images should be carefully selected to match the brand identity and purpose of the advertisement. The use of catchy language, striking images and creative visuals can create a strong emotional impact on the audience, helping to make the advertising message more memorable. When creativity is used wisely, it can truly captivate the audience and leave a lasting impression.

Mistakes to avoid

Although there are many options for standing out from the crowd, it is important to avoid certain mistakes that could undermine the effectiveness of the advertising banners:

  • One such mistake is to do too much. A visual that is overloaded with too much information or a combination of too many elements can make the message confusing and difficult for the audience to understand. Sometimes it is better to keep the design simple and clear, while adding a touch of originality.
  • Another aspect to consider is the choice of contrasts. Ineffective contrasts between the colours used can make the visual unreadable and unattractive. It is important to select colour combinations that complement each other and allow the message to stand out clearly.
  • Finally, it is essential to think about the target audience. An event advertising banner should be designed with the target audience in mind. It is necessary to understand their tastes, expectations and aspirations in order to create a visual and message that resonates with them. A thorough knowledge of the target audience will maximise the impact of the canvas and achieve the communication objectives set.

Some concrete examples mixing creativity & advertising banners

Event banner combining LEDs, backlighting & floral ornaments for Amazon Prime in Spain
Event banner combining LEDs, backlighting & floral ornaments for Amazon Prime in Spain
Animated advertising banners for the Patria series in Bilbao, with Vodafone. The canvas consisted of a box whose letters were animated to form different words.
Animated advertising banners for the Patria series in Bilbao, with Vodafone. The canvas consisted of a box whose letters were animated to form different words.
In the heart of Malaga, Sprite has gone for originality with a backlighting of its flagship bottle.
In the heart of Malaga, Sprite has gone for originality with a backlighting of its flagship bottle.
In Hungary, Nissan is highlighting its logo in 3D and emphasising the curves of its vehicle with LEDs.
In Hungary, Nissan is highlighting its logo in 3D and emphasising the curves of its vehicle with LEDs.
On the way to Budapest airport, Wizzair adds distorted elements to add movement to its visual.
On the way to Budapest airport, Wizzair adds distorted elements to add movement to its visual.
Coca-Cola makes itself original with a combination of banner and deformation between two panels.
Coca-Cola makes itself original with a combination of banner and deformation between two panels.
In Bucharest, McDonald's highlights its McFlurry with LED elements
In Bucharest, McDonald’s highlights its McFlurry with LED elements
Spectacular distortion for the Metro brand on an advertising banner in Romania.
Spectacular distortion for the Metro brand on an advertising banner in Romania.
The Romanian beer brand uses a giant lighted trompe l'oeil and a trompe l'oeil banner for its communication.
The Romanian beer brand uses a giant lighted trompe l’oeil and a trompe l’oeil banner for its communication.
La Française Des Jeux invites you to play using a backlit distorted solution on the Paris ring road.
La Française Des Jeux invites you to play using a backlit distorted solution on the Paris ring road.
Advertising banners with distorting element to promote the film "Accro du Shopping" in Paris.
Advertising banners with distorting element to promote the film “Accro du Shopping” in Paris.
Advertising banners for Fast & Furious 9 with backlit lettering to add volume.
Advertising banners for Fast & Furious 9 with backlit lettering to add volume.

5 key points of the article

  • Creativity plays a crucial role in spectacular outdoor advertising, especially on event advertising banners. It allows a brand to stand out, to be more visible and memorable, by using original visuals, funny or shocking texts, and atypical elements to capture the public’s attention in the best possible way.
  • The advertising banner is an outdoor advertising medium, usually made of durable PVC, stretched over a metal frame. It is placed in strategic, high-traffic areas, such as city streets or suburban roads, to promote a brand, a product or a specific event. It provides an unparalleled space for creativity and creates a strong visual impact.
  • Banner creativity can be used to stand out from the crowd by using distorted visuals, 3D elements and backlighting to immediately catch the public’s eye. Text and images should be carefully selected to match the brand identity and create a strong emotional impact, making the advertising message more memorable.
  • To avoid mistakes, it is important not to overdo it in terms of information and elements, keeping it simple and clear. Contrasts between colours should be effective to ensure the readability of the visual. In addition, it is essential to consider the target audience and understand their tastes and expectations to create a visual and message that resonates with them.
  • By using creativity wisely, event advertising banners can be a powerful way to stand out, attract public attention and generate increased awareness for a specific brand, product or event.

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