GIANT ADIDAS BANNER IN THE HEART OF PARIS
Since the beginning of February, we are pleased to display the sportswear brand, Adidas, on our spectacular banner in St Martin Street.
Our banner rue St Martin/ rue aux ours, exhibits the Adidas brand for the month of February with a stylish campaign. After two previous brands, it is Adidas’ turn to showcase its streetwear collection and its famous shoes.
The “Always Been, Always Original” campaign fits perfectly into the Parisian landscape of the 3rd arrondissement. Indeed, the Halles Châtelet, known for its huge shopping area, is nearby. Thus, its strategic location allows the brand to benefit from spectacular visibility.
Moreover, we must say we like this campaign for its “at home” feeling and its baseline which says a lot about the brand’s values. In addition, Adidas plays the engagement card! Firstly, their visual allows the audience to identify to the lifestyle and vibe given through the campaign. Secondly, Adidas steer its audience to visit its shop, a few streets further down.
A campaign that we are proud to have realised together with the media agency Screenbase, experts in events and out-of-home.
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