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FROM PIONEER TO GLOBAL EXPERT

We are specialised in spectacular outdoor advertising and have been operating globally for almost 40 years. Our pioneering spirit and commitment to quality have made us a robust and reliable partner for numerous premium brands.

 

Our family business culture is founded on strong core values. We have closely knit teams working together to provide unique and fully customised solutions for our clients in short timeframes. Innovative and forward-thinking, our mission is to offer brands increasingly spectacular solutions in more and more prime locations around the world.

 

1977

Founding of DEFI by Gaetan Deodato

1989
Precursor in Russia following the fall of the Berlin wall

1995
Creation of a joint venture in China to help brands develop Asian markets

2005
Integration into the international group Clear Channel Outdoor as their spectacular advertising division

2012
Newfound independence by the Deodato family and company management

2015
Expansion of the DEFI network thanks to new strategic partnerships: Branded Cities Networks (BCN) in North America and TPM Outdoor in South-East Asia

 

 

WHY CHOOSE DEFI ?


  • DARE TO BE DIFFERENT

    DEFI locations are rare, extremely visible and strategically selected. Spectacular advertising represents only 2% of total outdoor advertising budgets.
    A DEFI advertising campaign offers you guaranteed and sustainable differentiation, a step which few brands dare to take.


  • GENERATE INTEREST & INTERACTIVITY

    DEFI spectacular advertising combines impact, surprise and originality.
    Do you want to turn your brand into a staple of the urban landscape? Do you want to become the « must » backdrop for selfies in the historic centre, or be the giant digital masterpiece that everyone is talking about? Or transform an event billboard into a massive interactive street marketing operation? Just ask us! Our technical expertise and imagination will enable you to make it happen!


  • SUSTAINABLE CONSUMER PROXIMITY

    Being known is a necessity but being integrated into people’s everyday lives the world over is the ultimate and most intimate desire of any global brand.
    A mid- or long-term spectacular advertising campaign creates unparalleled familiarity with a brand.


  • CHOOSE THE ROI

    DEFI spectacular advertising obtains high return on investment thanks to the inherent power of its locations and the high yield on the target audience.

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